Wolf-Gordon’s Marybeth Shaw Earns Top Wallcoverings Association Honors

Inte­ri­or Design 
Jan­u­ary 30, 2024

A long­time cham­pi­on of sus­tain­able ini­tia­tives and design excel­lence with­in the wall­cov­er­ings indus­try, Mary­beth Shaw, chief cre­ative offi­cer, design and mar­ket­ing at Wolf-Gor­don, was recent­ly award­ed the pres­ti­gious Justin P. All­man award. Named after the Wall­cov­er­ings Association’s founder, the annu­al award — announced dur­ing the group’s late Jan­u­ary meet­ing — rec­og­nizes a leader who has trans­formed the indus­try for the bet­ter, as exem­pli­fied by Shaw. 

From cre­at­ing con­cept-dri­ven brands, prod­ucts, and envi­ron­ments to green build­ing design, Shaw con­tin­ues to inspire and inno­vate. She also advis­es the Wall­cov­er­ings Asso­ci­a­tion board, cur­rent­ly serv­ing as co-chair of the Tech­ni­cal Com­mit­tee, where she is explor­ing recy­cla­bil­i­ty ini­tia­tives. But her ded­i­ca­tion to sus­tain­able design has been decades in the mak­ing. Ear­li­er in her career, Shaw found­ed her own design stu­dio, Shaw-Jelveh Design, where she exe­cut­ed projects for the U.S. Green Build­ing Coun­cil, paving a path for a more eco-con­scious future. 

“The wall­cov­er­ings indus­try con­tin­ues to be inspired by the lead­er­ship of Mary­beth Shaw, a force dri­ving inno­va­tion, design, sus­tain­abil­i­ty, and excel­lence,” states Sarah Tiwana, exec­u­tive direc­tor at the Wall­cov­er­ings Asso­ci­a­tion. ​“Marybeth’s com­mit­ment to advanc­ing the indus­try is tru­ly admirable and wide­ly appreciated.”

Shaw’s pas­sion for design is evi­dent in her work at Wolf-Gor­don, where she orches­trates mul­ti-dimen­sion­al projects that reflect the brand’s for­ward-think­ing char­ac­ter. Since tak­ing on the role of chief cre­ative offi­cer in 2011, she has been the dri­ving force behind the company’s pro­gres­sive approach to prod­uct design, and more. And Shaw’s knowl­edge of the brand runs deep. She orig­i­nal­ly joined Wolf-Gor­don in 1997, ini­ti­at­ing a com­pre­hen­sive rebrand­ing as well as a provoca­tive licensed design pro­gram that demon­strat­ed the poten­tial of com­mer­cial wall­cov­er­ings, includ­ing Linework by Lau­rin­da Spear, Dig­i­tal Nature by Karim Rashid, and Touch by Petra Blaisse. 

“I’m so hon­ored to receive the All­man Award from an indus­try that has been a vital­ly impor­tant com­mu­ni­ty for me over the years,” states Shaw. ​“The award moti­vates me to con­tin­ue work­ing to strength­en the Wall­cov­er­ings Asso­ci­a­tion and to ensure the rel­e­vance of our prod­ucts into the future.”